What Is Business?
1948 · Prelinger Archives · 10 minutes · 97 shots · Black and white
Every shot in What Is Business? (1948), from the Prelinger Archives, with what's on screen and the exact seconds it starts and ends. Each shot was described from its own frames, so you can find the moment you need without scrubbing through the reel.
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Title card: Coronet presents What Is Business?, copyright 1948
0:00.0–0:07.5 (7.5 s) · shot 5054

Credits: Educational Collaborator Paul L. Salsgiver, Simmons College, RCA Sound System
0:07.5–0:16.3 (8.8 s) · shot 5055

Fading credits for Educational Collaborator Paul L. Salsgiver, Simmons College
0:16.3–0:18.8 (2.5 s) · shot 5056

Main Street sign panning down to 1940s town buildings
0:18.8–0:26.3 (7.5 s) · shot 5057

Panning shot along Main Street with parked vintage cars and storefronts
0:26.3–0:34.6 (8.3 s) · shot 5058

Person walking past the window of a 1940s pharmacy storefront
0:34.6–0:40.5 (5.9 s) · shot 5059

First National Bank facade with columns and pedestrians on sidewalk
0:40.5–0:43.5 (3.0 s) · shot 5060

Jewelry store window display with Wholesale Only sign
0:43.5–0:48.1 (4.6 s) · shot 5061

Woods Bon Ton store exterior where a woman pushes a stroller
0:48.1–0:51.6 (3.5 s) · shot 5062

Public Service Company building exterior with a person walking past
0:51.6–0:54.5 (2.9 s) · shot 5063

Store window display filled with pots, pans, and housewares
0:54.5–0:58.0 (3.5 s) · shot 5064

Train passing a station with crossing gate lowering, 1940s
0:58.0–1:02.3 (4.3 s) · shot 5065

Bright Electric Products Co storefront with glass block windows
1:02.3–1:06.7 (4.4 s) · shot 5066

Shellubrication gas station with vintage fuel pumps and car
1:06.7–1:09.5 (2.8 s) · shot 5067

Co-Op storefront and Marmer's Food Mart with fruit displays
1:09.5–1:15.5 (6.0 s) · shot 5068

Clothing store window display with dresses and merchandise
1:15.5–1:19.0 (3.4 s) · shot 5069

Construction worker pushing a wheelbarrow at a brick building site
1:19.0–1:22.5 (3.5 s) · shot 5070

Person molding clay or adobe with a child helping outdoors
1:22.5–1:30.5 (8.0 s) · shot 5071

Woman weaving a patterned rug on a traditional loom
1:30.5–1:36.5 (6.0 s) · shot 5072

Exterior of a single-story suburban house with tiled roof and trees
1:36.5–1:46.0 (9.5 s) · shot 5073

Family in a 1940s kitchen eating breakfast together around a table
1:46.0–1:53.4 (7.4 s) · shot 5074

Man reading a newspaper at the breakfast table with Wheaties box
1:53.4–1:56.6 (3.2 s) · shot 5075

Young boy eating cereal from a bowl at the kitchen table
1:56.6–1:59.6 (3.0 s) · shot 5076

Family seated around the kitchen table having breakfast, 1940s
1:59.6–2:03.0 (3.3 s) · shot 5077

Young girl eating breakfast at table in kitchen, 1940s style
2:03.0–2:06.9 (3.9 s) · shot 5078

Close-up of bowl of cereal being prepared with milk, 1940s
2:06.9–2:10.6 (3.7 s) · shot 5079

Grocery store aisle with cereal boxes and cart, mid-20th century
2:10.6–2:20.1 (9.6 s) · shot 5080

Dense field of grain crops swaying in wind, agriculture
2:20.1–2:22.7 (2.6 s) · shot 5081

Wide view of agricultural field with distant hills, 1940s
2:22.7–2:29.8 (7.1 s) · shot 5082

Farm workers harvesting crops in a large field, 1940s
2:29.8–2:32.8 (2.9 s) · shot 5083

Industrial loading dock with workers moving large wrapped bales
2:32.8–2:35.4 (2.7 s) · shot 5084

Large cattle yards with pens and fencing, 20th century
2:35.4–2:37.5 (2.0 s) · shot 5085

Large flock of sheep gathered in open pasture landscape
2:37.5–2:41.6 (4.2 s) · shot 5086

Tractor working a field, agricultural machinery in operation, 1940s
2:41.6–2:47.7 (6.0 s) · shot 5087

Agricultural machinery harrowing a field under cloudy sky
2:47.7–2:54.9 (7.3 s) · shot 5088

Farmer operating small motorized cart in a field, 1940s
2:54.9–3:01.2 (6.2 s) · shot 5089

Industrial site with truck and conveyor belt loading material
3:01.2–3:09.7 (8.5 s) · shot 5090

Forestry worker cutting down large tree with axe, 1940s
3:09.7–3:12.9 (3.2 s) · shot 5091

Logging machinery tractor working among large trees in forest
3:12.9–3:17.4 (4.5 s) · shot 5092

Large industrial saw cutting through large log, sawdust flying
3:17.4–3:19.6 (2.3 s) · shot 5093

Lumber sorting yard with wooden planks, industrial setting
3:19.6–3:22.2 (2.6 s) · shot 5094

Ship at dock with crew members working on deck, 1940s
3:22.2–3:27.0 (4.7 s) · shot 5095

Industrial mine head frame or tower against cloudy sky
3:27.0–3:31.9 (4.9 s) · shot 5096

Large construction crane operating at excavation site, 1940s
3:31.9–3:38.1 (6.2 s) · shot 5097

Heavy industrial facility with pipes and metal structures
3:38.1–3:46.4 (8.3 s) · shot 5098

Hot metal processing in industrial manufacturing plant, glowing steel
3:46.4–3:49.9 (3.6 s) · shot 5099

Industrial steam and metal sheets in manufacturing facility
3:49.9–3:54.0 (4.1 s) · shot 5100

Family having breakfast together at kitchen table, 1940s style
3:54.0–4:04.6 (10.6 s) · shot 5101

Exterior of a large factory building with trees in the foreground, 1940s film.
4:04.6–4:13.6 (9.0 s) · shot 5102

People walking toward the entrance of a factory building, vintage educational film.
4:13.6–4:20.0 (6.3 s) · shot 5103

Factory workers assembling and handling toasters on an assembly line, historical footage.
4:20.0–4:33.4 (13.4 s) · shot 5104

Machinery shaping and polishing metal parts on a factory production line, vintage footage.
4:33.4–4:43.8 (10.4 s) · shot 5105

Factory worker inspecting and working on a line of assembled toasters, historical film.
4:43.8–5:00.4 (16.6 s) · shot 5106

Factory worker moving a tray of assembled toasters, vintage industrial film.
5:00.4–5:03.5 (3.1 s) · shot 5107

Two factory workers working near stacked products and toasters on a line, historical footage.
5:03.5–5:16.9 (13.4 s) · shot 5108

Family having breakfast at a table with a toaster, vintage domestic scene.
5:16.9–5:25.5 (8.6 s) · shot 5109

Close-up of a young boy eating breakfast and using a toaster at a table.
5:25.5–5:37.1 (11.6 s) · shot 5110

Factory worker loading stacked boxes onto a pallet inside a shipping area, vintage film.
5:37.1–5:44.0 (6.9 s) · shot 5111

Aerial or high-angle view of a freight yard with many train cars and steam, 1940s.
5:44.0–5:50.8 (6.7 s) · shot 5112

Worker carrying a boxed product out of a warehouse or freight car, historical film.
5:50.8–6:00.4 (9.6 s) · shot 5113

Workers in a warehouse stacking and moving boxes of merchandise, vintage footage.
6:00.4–6:08.5 (8.1 s) · shot 5114

Close-up of a packaged box labeled 'Toastmaster' being handled in a warehouse.
6:08.5–6:12.0 (3.5 s) · shot 5115

Stack of packaged boxes labeled 'Fragile' and 'Toastmaster', vintage shipping footage.
6:12.0–6:14.3 (2.2 s) · shot 5116

Man walking past a storefront window on a city street, 1940s educational film.
6:14.3–6:17.0 (2.8 s) · shot 5117

Man walking past a radio shop storefront window, vintage urban scene.
6:17.0–6:19.3 (2.3 s) · shot 5118

Customers and a store clerk at a retail shop counter looking at merchandise, 1940s.
6:19.3–6:37.7 (18.5 s) · shot 5119

Close-up of a shiny chrome toaster on a display surface, vintage commercial film.
6:37.7–6:41.5 (3.8 s) · shot 5120

Toaster on a table during family breakfast scene in a kitchen, 1940s film.
6:41.5–6:54.3 (12.8 s) · shot 5121

Family sitting at a kitchen table having breakfast with a toaster nearby, vintage film.
6:54.3–6:58.4 (4.1 s) · shot 5122

Woman talking on a telephone in a room with patterned wallpaper, 1940s film.
6:58.4–7:03.8 (5.4 s) · shot 5123

Woman talking on a telephone while other family members move around in the room, 1940s.
7:03.8–7:08.4 (4.6 s) · shot 5124

Man sitting at a desk reviewing documents and talking on a telephone, vintage office scene.
7:08.4–7:17.9 (9.5 s) · shot 5125

Operator using telephone switchboard in 1940s office.
7:17.9–7:22.2 (4.3 s) · shot 5126

Utility telephone pole against white sky, 1940s.
7:22.2–7:26.5 (4.2 s) · shot 5127

Person working at desk with papers and telephone in office.
7:26.5–7:31.4 (4.9 s) · shot 5128

Telephone pole along suburban street with passing vehicles, 1940s.
7:31.4–7:41.3 (9.9 s) · shot 5129

Streamliner passenger train moving along tracks, 1940s.
7:41.3–7:45.2 (3.9 s) · shot 5130

Passenger train speeding along tracks near wooded embankment, 1940s.
7:45.2–7:48.0 (2.8 s) · shot 5131

Cargo ship docked at harbor with cranes, 1940s.
7:48.0–7:52.5 (4.5 s) · shot 5132

Propeller airplane on airfield runway, 1940s.
7:52.5–8:03.5 (11.0 s) · shot 5133

Downtown street view with storefronts and cars, 1940s.
8:03.5–8:16.8 (13.3 s) · shot 5134

Entrance of Library Plaza Hotel, 1940s.
8:16.8–8:21.4 (4.7 s) · shot 5135

Exterior of Main Cafe with signage, 1940s.
8:21.4–8:23.3 (1.9 s) · shot 5136

Coronet theater marquee on city street, 1940s.
8:23.3–8:27.4 (4.1 s) · shot 5137

People in office talking near desk, 1940s.
8:27.4–8:31.8 (4.4 s) · shot 5138

Barber cutting customer's hair in shop, 1940s.
8:31.8–8:35.0 (3.1 s) · shot 5139

Washington National Insurance Company certificate on wall, 1940s.
8:35.0–8:38.8 (3.9 s) · shot 5140

Man working in office with camera and floral arrangements, 1940s.
8:38.8–8:50.2 (11.3 s) · shot 5141

Mechanic working on car in garage, 1940s.
8:50.2–8:56.2 (6.0 s) · shot 5142

Woodworker operating lathe in workshop, 1940s.
8:56.2–8:58.8 (2.5 s) · shot 5143

People emerging from arched entrance of building, 1940s.
8:58.8–9:09.1 (10.3 s) · shot 5144

Parked car along residential street with bare trees, 1940s.
9:09.1–9:23.5 (14.4 s) · shot 5145

Storefront at night with cigar and tobacco sign, 1940s.
9:23.5–9:26.3 (2.8 s) · shot 5146

Car driving along downtown street with storefronts, 1940s.
9:26.3–9:29.3 (3.0 s) · shot 5147

Busy downtown street intersection with traffic, 1940s.
9:29.3–9:36.8 (7.6 s) · shot 5148

Street sign showing Main and Sherman intersections, 1940s.
9:36.8–9:40.9 (4.0 s) · shot 5149

Title card with "The End" and "CORONET INSTRUCTIONAL FILMS" in script font.
9:40.9–9:49.2 (8.3 s) · shot 5150
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